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The day I stopped thinking like a marketer and started think like the buyer does, then everything started to make sense.
Most brands are not broken; they are over explained and over complicated. Not because their product sucks, not because the strategy is off…. it’s because somewhere along the way they are over complicating it, they start speaking the marketing nonsense talking the buyers in circles until they purchase whatever it may be that they are selling. Whether it may be internal home designs like bathrooms, kitchens, living rooms or selling homes, to remodeling the outside of the house like the Roof, sidings, landscaping, and gutters. Half the time the poor buyer doesn’t understand what they are getting themselves into until they’ve signed the contract.
Here’s a free download of the R.I.F.T 5-min Brand Clarity Work Sheet.
