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Your Ads Aren’t Dying—They’re Just Boring.
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Let’s be brutally honest guys: your ads aren’t failing because of IOS updates, rising CPMs or “algorithm changes”
They are simply failing because nobody really gives a damn.
The brands that are winning right now aren’t out spending you they are out-creating you.
While you’re still running the same tired carousel with stock photos at “20% off” in impact fonts. Your competitors are building emotional hooks, scroll stopping visuals and offers people actually want to click.
If your ads feel like too much work to watch, they’ll be DOA (Dead on Arrival).
The Real Problem: Creative fatigue kills faster than bad targeting.
You can have a dialed-in audience, a killer offer and a flawless funnel and the one thing that kills it all is if your creativity is forgettable the rest doesn’t even matter.
Here’s what’s actually happening:
Your hook doesn’t hook. People will doom-scroll past in 0.3 seconds, if you frame doesn’t stop them cold you’ve already lost the most important battle.
Your visuals blend in. Dark mode UI, clean sans-serif and a CTA button? That’s cute so does everyone else
Your copy sounds like everyone else’s copy. “Unlock your Potential”, “Transform your business”, “ Join Thousands of successful entrepreneurs” blah yawn.
The brands crushing it right now are doing the exact opposite of what you’re doing right now.
✅Weird bold, and unapologeticly different.✅ Emotionally charged not corporate. ✅ Built to make you feel something in the first 2 seconds.
1. Kill the stock Aesthetic.
Stop using stock Canva templates that everyone has seen 1,000 times. If your ad looks like it was made in 2019. Then it’s getting skipped in 2025
Do this instead.
Use real footage, real people, real environments
Embrace imperfections, Raw- unpolished.
Test glitch effects, what type of gravity, cinematic cuts.
2. rewrite your hooks like your business depends on it. (Because it does)
Your hook is just another headline, is a pattern interrupt
Weak: “want to grow your business” strong: “Your computer, just stole your business and here’s why”
Weak: “learn how to scale with ads”. Strong: “You’re burning $10k/month on ads that don’t work! Let’s fix that!”
3. make your offer impossible to ignore.
“book a call” it’s not an offer. It’s a barrier.
Give people a reason to click right now!
free audit (with actual insights and no sales traps)
Case studies download (real results no fluff)
Interactive tool (ROI calculator, brand scorecard etc.)
If your CTV Feels like homework, rewrite it!
The brand’s winning right now are doing this.
🔥They’re testing 10x more creative than you. 🔥They’re obsessed with the first 3 seconds. 🔥they are not afraid to be polarizing.
Boring is safe. Boring is also invisible.
If you want attention, you have to earn it. And that starts with creative not just another ad.
your move!
This week audit your top five ads and ask yourself
would I stop scrolling for this
is this different from everything else in the feed?
is the hook strong enough for somebody to feel something?
If the answer is no to anyone of those kill it, rewrite it redesign it do whatever you need to do to it
Because your ads aren’t dying
They are just boring.
ready to build ads that actually convert🔥
We help brands turn scroll past creative to scroll stopping campaigns that drives real results.
Score your free audit now —> https://beacons.ai/reality_rift_
Let’s tear apart your current ads and campaigns and rebuild them into something people actually want to click
Be safe with the ads, or get dangerous might work better than you think.
Cody Robichaud
R.I.F.T Collective