In partnership with
Find customers on Roku this holiday season
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A legal pad full of ad reps.
A binder of print rates.
A newspaper rep calling back with a “Thursday deadline.”
Marketing used to be slow. Manual. Expensive. Controlled by gatekeepers.
That era is gone—and thank God for it.
Today?
A hungry small business owner can build a brand identity, launch a website, set up a newsletter, and run an ad campaign before lunch. It’s not an upgrade. It’s a total rewrite of how business works.
But let’s keep it real—this shift wasn’t smooth for everyone.
People raised on billboards and broadcast had no idea what to do with blogs and banner ads. Folks who could speak confidently in person froze the moment the Instagram “Go Live” button lit up.
This wasn’t just a new toolbox.
It was a new operating system for business.
And the ones who adapted?
They’re the ones eating now.
🔥 Welcome to the Era of Digital Dominance
The playing field isn’t just different—it’s flat.
No more million-dollar barriers.
No more permission needed.
No more praying someone sees your ad on page 26 of the local paper.
Today, your reach depends on one thing:
Your willingness to show up digitally.
The business owners thriving in 2025 aren’t the biggest.
They’re the fastest.
They experiment.
They test.
They talk to their audience.
They try things small, iterate, and scale.
If you’re reading this, you’re already ahead of the ones pretending the shift isn’t happening.
Because here’s the truth:
Change is hard. Irrelevance is fatal.
If your customers are online, your business must be digital.
Welcome to the reality.
Welcome to the Rift.
📌 R.I.F.T Insight of the Week
Start with what you already do well.
If you can talk? Start with video stories.
If you can write? Start with emails and blogs.
If you’re visual? Start with carousels and reels.
Momentum beats mastery.
The internet rewards movement — not perfection.
🧭 Your Next Step: The Traditional-to-Digital Audit
Before you launch something new, take 30 minutes and run through this:
What traditional methods are you still using? (flyers, word-of-mouth, print ads)
How much do you spend on those each month?
What digital alternative could outperform it for the same spend?
Are you tracking where customers actually come from?
What ONE traditional tactic will you replace with a digital test this month?
You’re not guessing anymore.
You’re measuring.
You’re moving with intention.
That’s what separates amateurs from architects.