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Most brands don’t have a traffic issue; they have a scroll-problem. People are seeing you you're showing up on the algorithm, but they just won’t stop for you because it doesn’t matter enough to them.
So I ran one formula across 5 different niches to see if I could consistently freeze thumbs, earn attention, and convert the views into action
and the results? 🤯
One formula worked across every test.
Let’s break it down.
The Formula Save this
Pattern Break → Curiosity Gap → Proof of Value → CTV (Call-to-Value)
A great Ad doesn’t introduce itself politely it interrupts and invites
Here’s what the 5 Brands best revealed:
Brand | Niche | Pattern Break Used | CTR | Lift |
|---|---|---|---|---|
A | E-commerce survival gear | Abrupt visual + red danger text | 4.8% | +172% |
B | Personal brand creator | Loom-style talking head w/ silence first second | 3.2% | +94% |
C | Tattoo shop | Flashy needle-to-ink transition + bass hit | 5.1% | +201% |
D | Fitness coach | Rapid text flash + 2-second transformation clip | 2.6% | +73% |
E | Local service biz | Before/after time-lapse | 4.3% | +160% |
Same Framework
Different industries
Consistent thumb-stopping results
Let’s Go Deeper
1. Pattern Break, The Stop Sign
This is the thumb freezer. Something visual Auditory, or a textual that deviates from the expected feed-flow
Examples you can steal:
Sudden silence in a video
Flash-cut + Bold text drop
Weird angle/ macro close-up
Unexpected color or glitch
“Wait, you’re doing this wrong”
Your only goal here: Interrupt Autopilot
2. Curiosity Gap, The Hook
After you stop them, you must pull them in. Curiosity lines that worked in the test:
Most Brands ruin conversions in the first 34 seconds
This sold out in 9 days, here’s why.
Every Coach does this wrong. except one.
Curiosity is a contract
“Stay with me and I’ll reward you”
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