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Make Every Platform Work for Your Ads

You’re running an ad.

The same ad. On different platforms. Getting totally different results.

That’s not random: it’s the platform effect.

So stop guessing what works. Understand the bit-sized science behind it.

Join Neuroscientist & Neurons CEO Dr. Thomas Ramsøy for a free on-demand session on how to optimize ads for different platforms.

Register & watch it whenever it fits you.

Before we get into this i would like to have everyone move this from your spam folder to your regular inbox folder or its own special folder. and remember for the ads its pay per click you don’t have to do anything but open up the ad

The moment business changed forever and what it means for you today.

In 1999, something quiet but seismic shook the world.

Not a boom. A click.
A ping.
A stream of digital signals pulling businesses toward a future almost no one understood.

A new marketplace was forming one not built on storefronts, but on screens.

Today we call it the Digital Revolution, and it permanently changed how people connect, buy, trust, and discover brands.

The End of Gatekeepers

Pre-internet, marketing lived behind locked doors:

  • TV

  • Radio

  • Print

If you didn’t have budget or approval, you didn’t exist.

Then the web flipped the script:

  • Websites replaced catalogs

  • Email replaced letters

  • Google replaced gatekeepers

  • Social media replaced traditional “reach”

But the biggest shift?

The internet created a new kind of entrepreneur—

one unbound by geography, capital, or permission.

If you're reading this, you’re part of that wave.

Digital Marketing Became Survival

Whether you're a solopreneur, small business owner, or marketing lead, digital marketing isn't optional anymore, it's oxygen. It's how people learn about you, judge you, and decide if you're worth trusting.

But here’s the truth most people ignore:

Digital marketing isn’t about tools.

It’s about connection.

Human.
Personal.
Interactive.

Every swipe, search, or scroll is a chance to shape how someone sees your brand.

The Overwhelm Is Real—But Fixable

Platforms change. Algorithms shift. Strategies contradict each other.
Most people feel lost, not because they’re not smart, but because they’ve never been handed the right map.

That's what this newsletter is for:
clarity, foundation, psychology, and practical action.

You're not late.
You’re right on time.

The digital revolution didn’t end.
It just entered a new chapter.

ACTION STEP #1 — Audit Your Digital Identity

Spend 3 minutes doing this:

  1. Google your business.

  2. Open your social profiles.

  3. Look at your website, reviews, visuals, messaging.

Ask:

Does my online presence match the business I’m trying to build?

If the answer’s “not yet”—good. That’s why we’re here.

DIGITAL READINESS CHECKLIST

  • ☐ Website exists

  • ☐ Active on at least one platform

  • ☐ Collecting customer data

  • ☐ Consistent branding

  • ☐ Content strategy in place

  • ☐ Clear target audience

If you checked fewer than 4 boxes, you’re early in the game—not behind.

More clarity coming in the next issue.

If you want a free Mini R.I.F.T Audit, reply “RIFT” and I’ll send it.

Reply

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