Shoppers are adding to cart for the holidays
Peak streaming time continues after Black Friday on Roku, with the weekend after Thanksgiving and the weeks leading up to Christmas seeing record hours of viewing. Roku Ads Manager makes it simple to launch last-minute campaigns targeting viewers who are ready to shop during the holidays. Use first-party audience insights, segment by demographics, and advertise next to the premium ad-supported content your customers are streaming this holiday season.
Read the guide to get your CTV campaign live in time for the holiday rush.
R.I.F.T Breakdown— story driven straight-shooter, and brutally honest.
The ad started with a quiet hum- the Volkswagen van is making a come back, Clean, Modern, Slick, blast from the past. I didn’t really mind it the first few times.
But by the the 9th on in a row it felt a little forced at that point like the person I charge of the ad campaign either fell asleep or could only get Volkswagen to pay them for the Ad time.
And that’s when Roku finally hit me.
A platform built on simplicity had turn to repetition into user experience. Same AD, same loop, same feeling stuck.
Here’s the thing Roku isn’t dying it’s falling into the same trap that Netflix,and Blockbuster fell into along with a few select demographics. “ What works today; works tomorrow.”
If you’re a creator, advertiser, or just someone who watching the streaming war play out.. this is where we should start paying attention.
R - Realign: What Roku is Vs what it thinks it is.
Roku believes it’s still the simple, reliable, “just plug in and watch something” device. But users are not just choosing content anymore, they are choosing their ecosystem, and ecosystems don’t evolve they get replaced, if they don’t evolve.
Roku has solved many problems the main 2 are:
Entertainment without complexity
Something to detract your kids and spouses alike.
It’s the same reason Blockbuster thrived and the same reason it failed because it stayed the same and with the help of Netflix.
When your value is built on convenience you risk falling to complacency.
Message me if you want a quick breakdown of your offer
I- Ignite: The Cracks You Don’t See Until You Look Directly At Them.
Here’s the uncomfortable truth about all of it.
Roku isn’t missing more features, because it has plenty. What it’s missing right now is momentum.
It has:
Live TV
Every major streaming app
Its own originals
A smooth and simple interface
So what’s the problem?
No platform wins the future by just being “easy.”
Creators care about discovery. Advertisers care about efficiency and consistency. And users care about not being force fed the same 30-seconds ad that feels like psychological water boarding
Roku’s AD system feels like 2008 YouTube. But with fewer breaks and more Déjà vu
The opportunity is enormous and the execution well that’s still loading.
F - Forge: If Roku doesn’t Change, Here’s What Happens.
Let me be blunt.
Roku’s simplicity will eventually become its own liability. Not saying that it’s a bad thing but people seem to hate simplicity. They want to over complicate everything. But since simplicity is easy to copy, people make fun of it and mistakes it for laziness.
Fire TV can copy it
Apple TV can improve it
YouTube can be molded by it.
With easy integration on a smart TV
Roku out does Netflix by far making it the new digital blockbuster and putting cable companies out of business buy cutting prices with cheaper bundles and more options to select from.
The lever Roku should pull is less Ads, more content, more creation, more discoveries, and more creator tools. A real ecosystem.