The R.I.F.T Scroll Test: Why Your Funnel Feels “Off” When Nothing Looks Broken

Today we’re not looking at your ad spend, your clicks, or your CPMs. We’re looking at something more honest: how far people actually scroll once they land on you.

R – Realign: The “First Screen or Fail” Check

Most funnels die in the first 3–5 seconds because the hero section is written for the creator, not the customer. If your first screen doesn’t answer:

• “What is this?”
• “Who is this for?”
• “Why should I care right now?”

…your scroll depth graph will fall off a cliff before your copy even gets a chance.

Mini test: Open your main landing page on mobile. Without scrolling, can a stranger explain what you do in one sentence? If not, you’re misaligned.

I – Ignite: You Don’t Deserve the Second Scroll (Yet)

The second scroll is where interest becomes momentum. People only swipe again if you light something up:

• A frustration you finally put into words.
• A desire they’ve been low-key hiding from everyone.
• A pattern-break in the layout that pulls their eyes down.

Scroll psychology is simple: if nothing new or emotionally relevant appears, the thumb bails. Your job here is a clean visual pattern + a sharp line of copy that says, “Yes, I’m talking about you.”

F – Forge: Turn Every Scroll Into Progress, Not Noise

If each new section feels random, people mentally “reset” on every scroll. That’s draining. Instead, your page should feel like a clear sequence:

1. Here’s your current reality (you nod).
2. Here’s the real problem underneath it.
3. Here’s the path out (with proof).
4. Here’s the next step that actually helps you.

When scroll = progress, people keep going. When scroll = confusion, they tab out.

T – Thrive: Replace Weak CTAs with Clear CTVs

Traditional CTAs shout “Buy now.” Call-to-Value (CTV) answers a different question: “What do I actually gain in the next 5–15 minutes if I click this?”

If your button might as well say “Send me into the unknown,” your scroll depth will spike right before the CTV — and then drop.

Make your CTV painfully specific:
“Get a 3-line diagnosis of your biggest conversion leak in the next 24 hours.”

You’re getting this because you’re part of The R.I.F.T Collective — creators, founders, and operators who care about smart marketing, not louder noise.

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